Role: Art director, Designer (Brand, UI), Illustrator, Copywriter

Concept Project

The Brand

Polyphonic is a new music streaming platform with a thriving online community. They are especially popular with audiophiles, vinyl enthusiasts, and indie music lovers.

The Problem

Polyphonic wanted to create a campaign that appealed to existing users and new customers who might be experiencing the brand for the first time. The goal was to raise awareness of their platform and community, encourage existing users to go deeper with the platform, and share statistics from the past year.

The Solution

I created a multi-channel campaign featuring print and digital assets to appeal to new and existing Polyphonic customers. The microsite in particular provides users with a fun, interactive way to learn about the platform and the company’s success.