Bio

Summary

I am a passionate, multidisciplinary creative leader with 14 years of industry experience spanning agency, in-house, and nonprofit sectors. Throughout my career, I have built a strong reputation for leading creative teams, executing high-quality design across various media platforms, and fostering positive relationships. I thrive on identifying a brand’s core narrative, developing strategic goals to reinforce that mission, and delivering impactful, eye-catching creative work that fuels engagement and growth.

Experience

As the Associate Creative Director at Branch Basics, I currently lead and execute creative strategy across web, packaging, email, ads, and social media to ensure brand consistency and effectiveness. I oversee and mentor the creative team, fostering innovation and collaboration while maintaining high design standards. My role includes guiding the team through projects from concept to handoff, optimizing user experiences across digital and physical touchpoints, and providing art direction for photoshoots and video shoots.

Prior to this, I served as Head of Creative at Zaelab (formerly Trellis/Growth Spark), where I spearheaded the agency’s rebrand, directed strategic creative initiatives, and led a cross-functional team in producing dynamic projects for national and international clients. Under my leadership, the department doubled its profits in one year, and I consistently delivered innovative, data-driven campaigns that increased revenue for clients.

My career also includes roles such as Art Direction Team Lead at Herb Pharm, where I managed the company's visual identity, led a successful rebranding effort, and hired and directed a contracted creative team. My strategic content development contributed to a 140% increase in social media following and enhanced brand collaborations.

Fun Facts

1. I’m originally from Austin, TX and moved to Portland, OR in 2016.

2. I am the dog mom to a red golden retriever named Zelda. She is a tornado. She’s also the love of my life.

3. When I’m not working, you can find me chowing down on Thai food, doing yoga, or exploring the great outdoors.